At Gameng, we’re not just another consultancy; we’re a positive rebel agency on a mission to do good. With over 35 years of experience in tourism, marketing, and strategic development, we challenge the status quo through sustainable development projects and our unique approach, Corkscrew Thinking.
We believe in simplifying complex processes, sparking innovation, and driving success for our clients. Whether it’s crafting engaging seminars, leading dynamic training sessions, or developing strategies for sustainable and inclusive growth, we’re here to help you turn ambitious ideas into reality.
Join us in creating meaningful places where people can live, visit, and thrive. Because at Gameng, a place without purpose is just space.
CEO and Certified Specialist in Sustainable Tourism, Brand Strategy, and Project Management
Stefan Pettersson is a leader in place branding and an expert in digital marketing and destination development. Since joining GAMENG AB in 2014, he has led innovative strategies in concept development and training, influencing global tourism trends. Known for his energetic approach, Stefan is a popular speaker at international events, discussing topics like the globalization of hipster culture and changes in tourism. His background in sustainable tourism highlights his role in shaping modern marketing and branding.
Concept Developer, Production & Project Manager
Daniela Hedström is a skilled leader in tourism and event management, known for her strategic thinking and focus on sustainability. Since 2017, she has owned and managed GAMENG AB, leading innovative and sustainable projects. Her experience includes roles from museum host to project coordinator, backed by her studies in sustainable tourism and production management. Daniela is also an active member of SKÅL INTERNATIONAL and volunteers at Lollapalooza Stockholm, showing her dedication to both global and local impact.
At Gameng, we believe in learning through doing, laughing, and connecting. Our Think, Share, Solve approach fosters reflection, collaboration, and collective problem-solving.
It’s practical, playful, and always focused on creating lasting impact.
Back in the 80s, long before fancy teaching frameworks, there was a young and eager tour guide named Stefan. Freshly arrived in Bulgaria, full of energy and curiosity, he got his first assignment: tennis coach for Ving’s vacationers. One small problem, Stefan had never touched a tennis racket. But hey, how hard could it be? His colleague, equally clueless about tennis, agreed: we’ve got this!
So, their “training” began. Late at night, they snuck onto the tennis courts, armed with rackets and determination. They spent hours sweating, laughing, and chasing balls that flew off into the darkness.
After a few nights of this chaos, they had a revelation: professional tennis wasn’t in their future. But from their desperation, a genius idea was born.
When the guests arrived, Stefan and his colleague greeted them with big smiles and buckets of tennis balls. “We’re here to inspire you!” they announced. Guests were handed rackets and encouraged to practice their serves, backhands, and everything else. Meanwhile, Stefan and his partner made themselves comfortable in chairs by the court, cheering loudly and giving thumbs up.
Their method? Let the guests learn by doing, while keeping the mood light and fun.
And so, on a sunny tennis court in Bulgaria, Gameng’s teaching philosophy was born: practical, relationship-focused, and always with a touch of humor. Who needs perfection when every swing can be a victory?
